Website Marketing Services

Website Marketing Services:

Search Engine Optimization (SEO) and Directory Submission

There are many factors that go into effective search engine positioning. It's not just proper site structure and visible copy, but also the underlying tags, following search engine guidelines, and the on-going tracking, analysis, and refinement of your site. Cyberlaunch understands what it takes to get your site the rankings it deserves, in the proper way, and to keep them there.

Pay-per-Click (PPC) Campaigns (Yahoo/MSN, Google AdWords, etc.)

Pay-per-Click (PPC), or Cost-per-Click (CPC), campaigns are a great way to jump start, or simply increase your presence on the internet. One of the great things about PPC is that you only pay what you bid for a term and you are only charged if and when someone actually clicks through to your site. Cyberlaunch will research your industry, your competitors, and market, and provide a recommended list of key terms to bid on and a suggested budget to go with it. If you already have a budget in mind, we can provide you with a plan to utilize the money you've set aside.

Social Media & Networking

In recent years, social media has grown more and more vital in distributing information on the internet due to the quickness and accessibility of it all. Although it started out as a tool for people to keep in touch with one another, it has quickly become one of the most important applications for business marketing.

There are quite a number of social media sites. The most popular being Facebook. That being said, they all have the same basic function — to share information. From a business perspective, social media is not only a way to get information to your current clientele, but also to expand your market base.

For example, on Facebook you can set up a business page and request followers. With this, you can communicate with your followers as frequently as needed — whether that be to let them know of a new product or service, a current special, or simply to maintain customer contact, thereby increasing retention.

You can also purchase ads on these sites. These ads, due to the demographics that are collected when someone sets up a page, can be specifically targeted to even the smallest of groups. Your ads can be served based on location, age, education, gender, marital status, hobby interests, music and entertainment preferences, birthdays, and pet owners. A smaller, targeted group, a group would actually be interested in your product or service, is highly effective in gaining new business.

There are also many business networking sites to consider, such as Linked In and Guru. These sites allow you to post your business information, such as the services that you offer. Users often go to these sites to search for specific services. With a well defined page, users will be lead to you when searching for services related to your business.

Cyberlaunch can assist you with setting up social media sites, recommending what will work best for your business, helping with content, creating and placing ads, and ongoing maintenance. Although a social media page is easy to set up, for a business there is much more to consider, such as initial content, frequent updating, and interacting with your business website.

Market and Competitive Research

Whether you're testing the waters to see if your new idea is plausible, or looking to increase your current foundation, Cyberlaunch can provide competitive research and analysis, to assist you in your decision.

Marketing Plan Development and Implementation

You've determined your idea is marketable, or you've decided, after testing the waters that it's time to "roll out." Now what? Cyberlaunch will work with you to help you reach your goals by developing a plan to market your site, idea, product or service. We can assist you in developing a budget and discuss realistic expectations. We can provide you with a marketing plan for you to implement yourself, or see it through for you and even provide on-going tracking and analysis.

Traffic and Market Evaluation

Either you're not getting any traffic or you're getting a lot of traffic, but no leads/sales — what gives? It could be any number of things. Traffic and market evaluation are probably the most overlooked aspect of a successful website, yet the most important. With the proper tracking tools, which we can provide, you'll be able to follow your visitors from entrance to exit, where they came from, what they did on your site and for how long, and, with proper analysis, why they left. With the use of this information we help you determine why your website is not working as planned and what we can do to fix it.

Ad Creation and Placement

Once you have a marketing plan in place, Cyberlaunch will assist you with every step of creating a successful advertisement, all the way from graphics to effective copy, ad placement, budgeting, and on-going analysis.

Newsletter and/or E-mail Creation and Promotions

E-mail promotions and newsletters, when used properly, can be a very effective and efficient marketing tool. "Properly" is the key word here. "Spamming" your target audience with cluttered emails that lack the proper design will cause any email campaign to fail. Cyberlaunch not only has the design experience to help you effectively get your message across, we also provide tracking and analysis of your email campaigns.